Search Engine Marketing: How to Measure the Effectiveness of Efforts

About the Author: Nadeem Shareef is a qualified Senior Internet Marketing Consultant. At present he is the director of Australia-based Techsmart Holdings Pty Ltd and has been active in Internet Media since 1999. Nadeem is an expert in Internet marketing and has been working with small, medium and large business owners to help them grow their businesses by using various online marketing strategies to drive more traffic to their websites to bring great conversions. You can visit him at www.techsmartaustralia.com or contact him directly at shareef@techsmartaustralia.com

Search Engine Marketing: How to Measure the Effectiveness of Efforts

TrafficInsider | Apr 24, 2009 | Comments 43

Like they say that Rome was not built in a day, the results of SEM also take some time to appear. The results also vary as per the different techniques that you are using. Most of the SEM techniques include the three major factors: SEO; PPC; and, PFI. In addition, some of the SEM techniques also include network mailing and other methods. The more methods you use, the sooner you can see the results of your efforts. As such, there is no criteria on which you can measure the effectiveness of your SEM campaign.

Measuring the SEM Effectiveness

To measure the SEM, first of all you need to consider two things. The first is the objective and the second is the types of methods used. You can calculate or measure the effectiveness of each technique separately and then combine the different results to get the overall picture of your efforts. For the full details of SEM elements and to check the status of your SEM campaign’s results, please check out with our experts at techsmartaustralia.

As said above, the main purpose for most SEM is to increase the traffic to your website. You will have to check out what all methods were used and which methods bought in more results in a given time frame, for example, one month.

Keeping the Website Active for Faster Results

Among the different methods to evaluate the SEM effectiveness is to see how much impact the campaign had on your business. In the above case, it clearly shows that you had a website prior to the campaign. In such case, you will have to make a note of the percentage of increase in the traffic to your website after you started the SEM. The results will vary per technique or element of the SEM. For SEO, it may take a long time before the search engines actually start showing your website in the search results. Until then, you have to constantly keep the content updated on frequent intervals. In fact, the SEO is an ongoing process wherein you need to keep on updating the content on your website.

Effectiveness in case of New Websites

In case you are starting from scratch, the time taken to list your website with major search engines such as Yahoo and Google itself will be around two weeks. Thereafter, it will take another few months to get the page to top using back-links and content updating methods. You need not worry about the process being stopped at any stage as the experts at techsmartaustralia ensure that the webpage is constantly being submitted to the search engines with the relevant keywords. They also take care that your website is listed among the top web directories.

The other methods are somewhat faster. PPC and PFI will fetch you targeted customers as your ads are placed on different websites and the site URL is listed in hundreds of web directories. Rely on techsmartaustralia to achieve maximum effectiveness of your SEM campaign.

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Search Engine Marketing: How to Measure the Effectiveness of Efforts

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